Content Strategy Projects

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Audience Acquisition for Events

  • Identified a company’s blog site as an underutilized channel for event promotion. 

  • Had limited resources and infrastructure to support promotion efforts on the blog site. 

  • Increase registrants influenced from the blog site without requiring development support. 

  • Leveraged cross-departmental collaboration with event marketing, digital marketing, and creative teams to develop multiple forms of event registration ads for the blog site, including sidebar ads, images ads, in-text copy ads, and a homepage header ad. 

  • Doubled registrations influenced from the blog site year-over-year.

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SEO Pilot Program for Blog Content

  • Collaborated with digital marketing lead and SEO lead to optimize previously published blog articles. 

  • Had limited resources to support adding new features and capabilities to the company blog site.

  • Optimize and increase page visits of previously published articles using existing feature capabilities. 

  • Updated articles using an innovative approach to already developed backend components.

    • Added jump-links, meta descriptions, keywords, and images with call-to-action links.

    • Optimized sizing for headers and sub-headers.

    • Added written in-text call-to-actions at the end of each article.

    • Embedded any associated videos before the fold. 

  • Article views soared, landing in the top performers in the following reporting period. Additionally, this pilot program established new standards for all future content pieces which contributed to higher blog article readership overall on the site.

Podcast studio setup with microphones, mixing console, and headphones on a desk.

Repurposing Content for Multiple Mediums

  • Repurposed content from a customer video into a podcast and blog article. 

  • Getting customers, executives, and subject matter experts to participate in content development projects can be a challenge due to scheduling and availability, so creating 1 asset is a lift. 

  • Take 1 video asset and repurpose it into multiple other assets to make the best use of the content and make the most out of the story. 

  • Recorded an alternative audio introduction for the podcast during the initial video recording session. Worked in collaboration with the video team to pull audio clips and reformat into a cohesive story for a podcast episode. Drafted an associated blog article, highlighting insights shared both in the original video and podcast episode. 

  • Created 3 assets from 1 video recording session with a customer. Improved efficient use of resources and generated 3X as much traffic to the company’s site.